Promoting Health and Diversity Across the Board


Promoting Health and Diversity Across the Board

Foods 2.0 will be joining the ranks of Ahold USA’s diverse suppliers this October.

Founded in 2015, Foods 2.0 is an emerging company in the grocery industry made up of individuals with diverse backgrounds, with minorities and women serving on the board of directors and in high-level executive positions.

Grocery retail is a highly competitive market and Ahold USA has long stood out by being a strong supporter of Supplier Diversity, a program created to ensure that underrepresented organizations are offered the same opportunities to compete for the supply of goods and services as other qualified suppliers. Underrepresented organizations include social enterprises, charities and small and local businesses, especially those owned by women and minorities.

Ahold USA has consistently been listed in’s “Top 50 Organizations for Multicultural Business Opportunities”, ranked at #41 in the United States in 2016, up from #47 in 2011.

“Supplier diversity is an integral part of our business and we embrace it with a proactive commitment to developing business opportunities with small, local, diverse vendors,” says Jeff Martin, EVP Merchandising and Marketing of Ahold USA Retail (1).

To lead the Supplier Diversity charge, Ahold USA is on a mission to discover and source diverse businesses – like Foods 2.0 – that develop innovative products for their division stores. Nick Bertram, Senior VP of Merchandising Strategy & Support at Ahold USA, says Ahold has learned that, “these small businesses are often owned by females, are often owned by minority groups, and it’s just been a good business practice for us. But also it’s the right thing to do because we want individuals who are trying to break into a fiercely competitive industry like grocery retail to have every opportunity (2).”

It’s long known that diversity creates better organizations. It drives revenue, motivates employees and cultivates innovation. According to a recent study by consulting company Deloitte, cultivating “diversity of thought” can foster creativity and vision, and increase efficiency in the workplace (3). “Diversity drives innovation – when we limit who can contribute, we in turn limit what problems we can solve.” (Telle Whitney)

Trong Nguyen, founder and CEO of Foods 2.0, states, “It’s inspiring to see industry leaders like Ahold USA promoting diversity and inclusion. As a business driven by values that promote health, well-being and diversity, we appreciate both the positive role model and the opportunity it awards us to make Sugar 2.0 a product that is affordable and available to everyone.”

Sugar 2.0, a natural sweetener that will soon be available in Stop & Shop and Giant stores across the country, combines real cane sugar with soluble fiber to produce a clean-label food that is as sweet as sugar with only half the sugar content. Soluble fiber is also a carb blocker that helps to slow the absorption of sugar in the body.


About Foods 2.0, LLC. 
Foods 2.0 began with one father’s desire to decrease his children’s sugar intake and replace it with a solution they would love. Founded in 2015, Southern California-based Foods 2.0 strives to develop clean label foods using minimal, non-GMO ingredients with no byproducts or fillers. The company’s mission is to reduce or eliminate added sugar in everyday food items. Its products, Sugar 2.0 and Sugar 2.0 + Probiotics, are currently available in the baking aisle in 2,400 stores across the U.S.

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About Ahold USA
We are a world-leading food retailer with 6,500 stores worldwide and 370,000 people, serving 50 million satisfied customers a week. Selling great food has been our core business for 150 years.

We are committed to being a responsible retailer and an even better neighbor by making meaningful contributions in all our communities. We support the health and well-being of our customers, associates and local communities, source our products responsibly and care for the environment. Our brands and formats in the U.S. include:

Food Lion
Stop & Shop New England
Stop & Shop New York
Giant Carlisle
Giant Landover

Source: Foods 2.0, LLC.