Your Soft Drink Could Soon Have 50% Less Sugar


Your Soft Drink Could Soon Have 50% Less Sugar

Southern-California-based Foods 2.0 takes aim at the food giants at the 4th annual Sugar Reduction Summit on November 9th in London.

Earlier this year, the public health body of England (PHE) set aggressive, concrete targets for sugar reduction in nine major food groups, including breakfast cereals, confectionary and baked goods. The new guidelines from PHE for sugar reduction and reformulation in foods were its most ambitious yet, challenging manufacturers to reduce the amount of sugar in their products by 5% by August 2017 and 20% by 2020 (1).

“The UK has one of the most innovative food sectors in the world and it’s in everyone’s best interests to ensure it remains a dynamic and thriving sector of our economy. The scale of our ambition to reduce sugar is unrivaled anywhere in the world, which means the UK food industry has a unique opportunity to innovate and show the rest of the world how it can be done. I believe reducing sugar in the nation’s diet will be good for health and ultimately good for UK food business.” Duncan Selbie, PHE chief executive is quoted in UK Food Industry Gets 20% Sugar Reduction Guidelines on

Foods 2.0 has long been passionate about making more healthy, natural, low sugar products. In less than 2 years, their flagship products, Sugar 2.0 and Sugar 2.0 + Probiotics have launched in nearly all 50 US states, including Giant Food Stores, Albertsons and Walmart.

“Excessive sugar consumption is one of the main reasons for obesity and type 2 diabetes. Even children at a very young age are already affected by these grave health issues,” Trong Nguyen, CEO of Foods 2.0 explains. “We wanted to make a major difference in the health of Americans, especially children.”

Nguyen is a father of four himself and reducing his children’s intake was one of the major motivators for him in creating Sugar 2.0. He wanted his children to be able to enjoy sweet treats without having to worry about their health.

“However, the majority of the sugar that we consume every day is already added to food products like soft drinks, confectionary and condiments; even ready to eat meals often contain high levels of added sugar,” Nguyen clarifies, “which is why it’s so important that we take on big food manufacturers to truly make a difference.”

Soft drinks are well known to contain high amounts of added sugar, but even some unsuspecting foods can be among the worst offenders: soups, sauces, salad dressings and yogurts are just a few examples of foods that are secretly loaded with added sugar.

The trend is clearly shifting towards healthier, cleaner foods that help us live better and longer. The UK has taken a decisive step in the direction of sugar reduction. Is it time for the US to follow suit?



About Foods 2.0, LLC.
Foods 2.0 began with one father’s desire to decrease his children’s sugar intake and replace it with a solution they’d love. Founded in 2015, Southern California-based Foods 2.0 strives to develop “clean label” foods using minimal, non-GMO ingredients with no byproducts or fillers. The company’s mission is to reduce or eliminate added sugar in everyday food items. Its products, Sugar 2.0 and Sugar 2.0 + Probiotics, are currently available in the baking aisle in 2,600 stores across the U.S.

Media Director (for media requests and general inquiries)
Cindy Thai |

About the Sugar Reduction Summit
The first Sugar Reduction Summit was held at the Royal Society in the summer of 2014, bringing together retail, industry, public health, policy makers/influencers, academia and health and wellness communities in response to the Scientific Advisory Committee on Nutrition’s draft recommendations to significantly reduce intakes of added sugar in our diets.

Now in its fourth year, the Sugar Reduction Summit has earned a reputation for bringing together leading experts from industry, academia, public health and policy to discuss and debate the key issues and obstacles around sugar reduction, to ask uncomfortable questions and to challenge what more can be done.