Sugar Never Looked So Chic (or Healthy)


Sugar Never Looked So Chic (or Healthy)

Foods 2.0, LLC. partners with emerging fashion designer Honee Persona at Style New York Fashion Week.

The prestigious “must-attend” event takes place September 7 – 9 on board the Intrepid Sea, Air & Space Museum, making its way from Madison Square Garden earlier this year.

Foods 2.0 will offer free samples of its product, Sugar 2.0, giving fashionistas a healthier way to sweeten their lives. Sugar 2.0 is a real cane sugar product that contains 50% less sugar combined with soluble fiber. Media members, designers and models can treat themselves to tasty cookies and candies made with Sugar 2.0 throughout the three-day event. Need a caffeine break? Sweeten your coffee or tea with packets of Sugar 2.0, available inside the official venue at the Brand Marketplace.

“Fashion is all about making choices, choosing what ‘skin’ you want to put on that day,” says Honee, “A healthy diet is also a matter of choice – a choice that shouldn’t come at the expense of enjoyment.”

Honee’s show will close Friday’s festivities in a fitting finale that, synonymous with Style Fashion Week, brings together music, art and fashion in spectacular fashion.

Honee’s designs are as colorful and inspiring as they are inspired. There is a clear Vietnamese influence with iconic conical hats and ao dai tunics, as well as Japanese and other Eastern elements. Honee gives these traditional elements a fresh, modern update that is both sexy and sophisticated.

“We know what it feels like to be a new brand that is breaking into an established market,” says Nguyen, “It wasn’t so long ago that we were in that position ourselves. The excitement of those early days is tremendous. We wish Honee and all these amazing designers the best of luck.”

In less than 2 years, Sugar 2.0 has quickly expanded to be in 2400 stores across the US. Foods 2.0’s beliefs are centered around finding healthier, more holistic solutions to everyday foods. As sugar reduction continues to be a hot topic issue, global showcases such as Style Fashion Week will provide the platform for Foods 2.0 to bring more awareness to this worldwide health problem.


About Foods 2.0, LLC.
Foods 2.0 began with one father’s desire to decrease his children’s sugar intake and replace it with a solution they’d love. Founded in 2015, Southern California-based Foods 2.0 strives to develop “clean label” foods using minimal, non-GMO ingredients with no byproducts or fillers. The company’s mission is to reduce or eliminate added sugar in everyday food items. Its products, Sugar 2.0 and Sugar 2.0 + Probiotics, are currently available in the baking aisle in 2,400 stores across the U.S.

Media Director (for media requests and general inquiries)
Cindy Thai |

About Honee Persona
Honee’s background is in industrial design. She developed an early interest in fashion because of her stylish mother, attending New York’s famous High School of Music and Art, where she cultivated her love of the arts and continuing at the Art Institute in California. Honee believes in using fashion as a personal statement to the world.

About Style Fashion Week
Style Fashion Week (, producer of globally recognized fashion events, provides top designers a world class platform to showcase their collections. Each year Style Fashion Week presents the season’s must see shows, unforgettable performances and exclusive installations. Our expansive Style Marketplace immerses guests in fashion as well as art and design. Guests directly engage with brands throughout the week.

Style Fashion Week represents the diverse cultures of New York, Los Angeles, Miami, Palm Springs and Dubai, integrating international designers, media, celebrities and commerce season after season.

Source: Foods 2.0, LLC.